Celebrating and representing our Ride community.

In 2021, we invite YOU, our Ride community, to nominate brand ambassadors who you think should be represented and celebrated in our Ride for Cancer powered by BMO Bank of Montreal 2021 campaign. Self-nominations are also encouraged!

We want to feature our faces of the fight – our Riders, volunteers and champions for the cause - to reflect our Ride community and the inspiring people within it.

-Did a special Rider inspire you to join the fight?

-Did you hear a Rider’s story that gave you the push you needed to reach your fundraising goal?

-Did you have a blast on Ride day with a fellow Rider along your route?

-Did a dedicated volunteer give you the boost you needed?

-Do you know someone who is facing the fight against cancer who is an inspiration to you?

These are examples of the stories we want to hear.

We invite you to nominate a member of our community to be a Ride 2021 Brand Ambassador. Our Ride community is fueled by the inspiring stories of those who are facing the fight against cancer. We want to amplify those voices and inspire others to help transform cancer care, here at home.

Nominee Name

Who do you nominate?

Nominator Information

Your information

I would like my nomination to remain anonymous (meaning we will not share your name with the Nominee)

The Details

Is there a deadline to nominate?
Nominations will be accepted throughout our entire Ride for Cancer 2021 campaign. Submit your nomination(s) by January 15 for your nominee(s) to be considered for our first brand ambassador activation of 2021.

What role does a Brand Ambassador play?
As a Brand Ambassador, your nominee could be invited to share their story with the community to inspire involvement with Ride for Cancer powered by BMO Bank of Montreal. This could be through social media, our website, our media campaign or direct communication with Riders. This is a completely voluntary engagement.

Who will be considered?
While we appreciate all nominations, only select nominees will be contacted by the Ride for Cancer team with regards to the Brand Ambassador program. All nominations will be assessed with the goal in-mind to profile a diverse group that represents our community as a whole. Nominees could be contacted and featured at any point throughout our Ride for Cancer 2021 campaign.

How will my nominee be contacted?
The Ride for Cancer team has existing contact information for past Riders and Volunteers, and will inform nominees of their nomination and share additional details around the Brand Ambassador opportunity with them directly. If additional contact information is needed, the Ride for Cancer team will reach out to the nominator to coordinate the exchange of that information.

If you have additional questions pertaining to this nomination process, please email